Before supplements were an industry, there was cod liver oil with vitamins A and D — the spoonful generations of Europeans grew up dreading and their grandmothers swore by. Fits brings the tradition into the present tense: the same oil, naturally rich in vitamins A and D, in 90 easy softgels with no spoon and no grimace.

Why cod liver oil never went away

Most fish oils are prized for omega-3 alone. Cod liver oil’s distinction is what else it carries: it is one of the few traditional foods naturally rich in both vitamin A and vitamin D. Vitamin A contributes to the maintenance of normal skin and normal vision and to the normal function of the immune system; vitamin D contributes to normal absorption of calcium, the maintenance of normal bones and normal immune function. That job description explains a century and a half of continuous popularity — particularly through dark northern winters, and among those of us who get less midday sun than Malta’s reputation implies.

What’s in each softgel

Cod liver oil with vitamin A (retinyl palmitate) and vitamin D3, in a classic gelatine softgel — the full composition and per-capsule amounts are in the table below. Contains fish, and the gelatine shell means this is not a vegetarian product; plant-based customers should look to our algae oil DHA instead.

Nutritional information
Serving Size: 1 capsule
Servings per container: 90
Amount per serving		%NRV*
Cod liver oil	300 mg	*
Vitamin A (equivalent to 2346 IU)	1380 mcg	173%
Vitamin D3 (equivalent to 200 IU)	200 mcg	4000%
*percentage of daily reference amount

How to take it

One capsule per day with a meal, following the pack directions. Do not exceed the recommended dose — this matters more than usual here, because vitamin A accumulates in the body, and one serving already provides a substantial share of the reference intake. For the same reason, this product is not suitable during pregnancy without explicit medical advice, and it should not be casually combined with other high-vitamin-A products. Food supplements are not a substitute for a varied, balanced diet; keep out of reach of children.

Who keeps cod liver oil in the cupboard?

Traditionalists who trust what their grandparents took; winter-routine builders topping up vitamin D the classic way; and anyone consolidating “a fish oil plus a vitamin D” into a single old-fashioned capsule. It pairs naturally with the rest of a simple morning shelf — one capsule, one habit, ninety days per pack.

Frequently asked questions

Does it repeat like liquid cod liver oil? Softgels spare you most of the traditional experience — swallowed with food, they are agreeably uneventful.

Is this the same as fish oil? Related but not identical — standard fish oil is prized for omega-3s; cod liver oil brings its natural A and D along as well.

Can children take it? Only on a doctor’s recommendation — the vitamin A content is adult-dosed.

A note for label readers

Sharp-eyed customers will notice the vitamin D line in the facts table pairs “200 IU” with a milligram figure that doesn’t match the usual conversion — a supplier labelling quirk we’ve flagged to the brand rather than silently rewritten. The practical guidance is unaffected: one softgel daily with food, no doubling up, and treat the printed pack label as the authoritative reference, as with any supplement.

How should I store softgels in a Maltese summer? Cool cupboard, lid tight, away from the oven and windowsill — softgels handle heat worse than tablets, and the fridge is a fine home for them from June to September.

Delivery in Malta & Gozo

€6 delivery, free on orders over €40, across Malta and Gozo — or collect from our St Paul’s Bay collection point.