Neu Kid solves the oldest standoff in family nutrition — child versus fish oil — by changing the format: omega-3 EPA and DHA folded into a bright, fun-to-eat soft chew alongside a sensible range of vitamins and iodine. One chew a day, for ages 3 to 12, and the negotiation is over.

What’s in each chew

• Omega-3 EPA and DHA — the marine fatty acids parents buy fish oil for, without the spoon-chase
• Vitamins A, D3, E, C, B3, B6, B12 and folic acid — with vitamin D notably contributing to the normal growth and development of bone in children, and vitamin C to the normal function of the immune system
• Iodine — which contributes to the normal growth of children, and biotin rounding out the list

Why the chew format matters

Every parent knows supplements only work at the frequency a child will accept them — and a chew that gets requested beats a capsule that gets hidden under the plate. Neu Kid’s entire design brief is compliance: bright, clean, pleasant to eat, one per day, done. The nutritional shortlist mirrors what paediatric guidance most often flags for this age band — vitamin D above all, plus the omega-3s that fish-shy diets miss.

How to give it

One chew daily, for children aged 3–12. Treat it with medicine-cupboard discipline rather than sweet-jar access: supplements for children should be stored out of reach and dispensed by an adult, one per day, no exceptions for good behaviour. It contains fish-derived omega-3 — relevant for allergy households. A supplement supports a child’s varied diet; it never substitutes for one, and any specific concerns about growth or nutrition belong with your paediatrician or family doctor first.

The family-shelf context

Neu Kid is the junior member of Neubria’s range and the only one formulated for children — the rest of the Neu line is adult-only, worth stating plainly in a range whose bottles look alike. For the grown-ups’ own omega-3s, the Fits high-strength softgels keep the household theme consistent.

Frequently asked questions

Does it taste fishy? The chew format exists precisely to bury that objection — it eats like a soft fruity sweet, which is the whole diplomatic breakthrough.

My child is under 3 or over 12 — now what? Under-threes need age-specific products chosen with your doctor; teenagers can usually move toward adult formats with the same professional nod.

Can they have two on weekends? No — one a day is the dose, and the sweet-like format is exactly why the rule needs enforcing kindly but firmly.

The habit architecture for families

Paediatric nutritionists repeat one theme: routines beat intentions. Tie the chew to an existing anchor — after breakfast teeth-brushing is the classic — and let the calendar do the parenting; a Sunday pill-box works for households where two adults alternate school runs and nobody remembers whose turn anything was. Keep the tub visibly OUT of the snack ecosystem: same shelf as the adult supplements, dispensed not self-served. And when a child asks why they get one and toddler siblings don’t, the honest answer — “this one is made for your age” — is also the safety briefing. Small systems, faithfully boring, are what turn a good product into an actual habit.

School-day logistics? Give it at home — supplements travelling in schoolbags helps nobody, least of all the teacher.

Picky-eater households — will this fix the diet? No chew fixes a beige-food phase; it backstops the gaps while you keep gently widening the plate — the supplement and the strategy work best together.

Delivery in Malta & Gozo

€6 delivery, free over €40 across Malta and Gozo, or collection from St Paul’s Bay.